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NEW YORK, June 3,
2003 - The New York Times announced
today the launch of its first trade
and consumer travel event, called
The New York Times Travel Show, to
be held February 27 - 29, 2004 at
the Javits Convention Center in New
York City.
"We are thrilled to
present this travel show in New York
City, one of the most important
travel markets in the world," said
Jyll F. Holzman, senior vice
president of advertising for The New
York Times. "The show is a natural
extension of The Times's travel
brand, which has been a major
resource for more than 150 years and
now includes the weekly Sunday
Travel section, Friday's Escapes
section and the Sophisticated
Traveler magazine. As these
sections do on a regular basis, the
show will bring the world's best
travel opportunities and ideas to
the consumer while providing the
travel industry with a powerful
means of reaching a targeted
audience."
The New York Times Travel Show
consists of a major exhibition as
well as a trade event.
The exhibition has
been designed to provide space for
more than 250 exhibitors and will
feature nine pavilions showcasing
different regions of the world
including Africa, Asia,
Australia/South Pacific, Canada, the
Caribbean, Europe, Mexico/Central
America, South America and the
United States. In addition, three
industry pavilions will showcase
exhibitors in the cruise, hotel and
retail sectors.
To kick-off the weekend, a panel
discussion with travel industry
leaders, called The Global Tourism
Summit, is scheduled for the morning
of Friday, February 27, 2004. This
meeting will be open exclusively to
the trade industry and will be
co-sponsored by leading travel
industry organizations, including
U.S. Tour Operators Association (USTOA),
Hospitality Sales & Marketing
Association International (HSMAI),
Cruise Line Industry Association (CLIA)
and the Caribbean Hotel Association
(CHA). Also that day, a series of
seminars will be offered to the
trade to discuss various issues
facing the industry today.
Throughout the
weekend, public seminars by industry
professionals and show exhibitors
will address current tourism issues,
practical travel advice and travel
technology improvements. Travel
films, competitions, giveaways,
sweepstakes and a dive pool—complete
with scuba lessons—provide added
opportunities for both experienced
and armchair travelers to get their
feet wet.
Exhibitor packages at
the show will include booth space, a
listing in the show directory and an
ad in the Escapes section of The
Times, which will be published on
Friday, February 27, 2004. Multiple
sponsorship levels will include
advertising opportunities in The New
York Times providing extensive
pre-show and on-site promotion.
For more information
about the show, or to become a
sponsor or an exhibitor, please log
on to
www.nytimes.com/travelshow.
The New York Times
Company (NYSE: NYT), a leading media
company with 2002 revenues of $3.1
billion, includes The New York
Times, The International Herald
Tribune,
The Boston Globe, 16
other newspapers, eight
network-affiliated television
stations, two New York City radio
stations and more than 40 Web sites,
including NYTimes.com and Boston.com.
For the third consecutive year, the
Company was ranked No. 1 in the
publishing industry in Fortune's
2002 list of America's Most Admired
Companies. In 2003 the Company was
named by Fortune as one of the 100
Best Companies to Work For. The
Company’s core purpose is to enhance
society by creating, collecting and
distributing high-quality news,
information and entertainment. |
