The New
York Times
With
89 Pulitzer prizes to its
credit,
The New York Times
stands as the nation’s most
honored newspaper — and for good
reason. Year after year, The
Times has served its
increasingly national audience
by providing authoritative,
compelling news coverage about
every field of human endeavor —
including travel.
The
Times’s circulation of 1.1
million weekly and 1.7 million
Sunday readers is unmatched by
any daily newspaper in New York
— the country’s number one
travel market — or America. This
discerning, educated audience is
what makes The New York Times
such an effective vehicle for
all sponsors, supporters, and
exhibitors.
|
|
|
Average Paid Circulation:
Weekday
Sunday
Total
Average Paid Circulation
1,113,000 1,671,865
Single
Copy
Sales
347,068 635,067
The New York Times Reaches:
|
Men:
|
3,222,000 |
|
Women: |
2,736,000 |
|
Age 18 – 34: |
1,705,000 |
|
Age 35 – 64: |
3,580,000 |
|
HHI $75K+:
|
3,387,000 |
MRI
Doublebase, 2002
New York Times readers are avid,
affluent travelers:
Domestic Travel
- visited
within the last year (000)
MRI
Doublebase, 2002
Foreign Travel
- visited
within the past 3 years (000)
MRI
Doublebase, 2002
In the past
year, New York Times readers have... (000)
MRI
Doublebase, 2002
96.3
WQXR-FM
WQXR was
founded in 1936 as America’s first
commercial classic music station. It has
been owned by The New York Times Company
since 1944 and is the area’s sole
classical broadcaster, with a weekly
audience of 961,100 listeners.
WQXR’s reputation among upscale New
Yorkers and its prestigious features and
programs make the station a powerful
vehicle for Travel Show sponsors,
supporters, partners and exhibitors
alike.
WQXR listeners are affluent, frequent
travelers:
-
152,000
(15.8%) have a household income of
$150k+.
-
244,000
(25.4%) shopped for airline tickets
on the Internet in the past year.
-
318,000
(33.1%) rented a car in the past
year.
-
570,000
(59.3%) stayed at a hotel or motel
within the past year. That’s 14%
above the market average.
-
557,000
(58%) have taken a foreign trip
within the past three years.
Release One
2002 — New York Scarborough Report
Don’t
miss this opportunity to be a part of
The New York Times Travel Show — and
reach an audience of sophisticated
travelers looking to plan their next
trip.
For more information on the New York
Times Travel Show, please contact
nytimestravelshow@msmemgt.com
or
call 203-622-7081. |
