Percent of Attendees that are NYT Readers
Over 82% of Attendees are Weekday and/or Sunday NYT readers
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Attendees Age Group
Over 86% of Attendees are in between the ages of 25-64.
(Median Age 43)
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Attendees Household Income
Attendees are affluent- over 66% of attendees have a household income over
75k and 22% have an income over 150k
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Ratio of Male to Female Attendees
Attendees are 53% Female, 47% Male
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Single v. Married Attendees
Majority of Attendees are Single 50% to 49% Married
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Attendees Traveling
Over 65% of Attendees travel every 6 months
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Amount of Money Spent on Vacations
Over 77% of Attendees spend over $3k on their vacations,
33% spend over $5k
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Attendee Satisfaction
Over 89% of Attendees were very satisfied with their overrall experience of visiting their show.
Over 89 % of attendees were very or somewhat likely to purchase a trip as a direct result of attending the show
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Attendees Choices on Destinations
5 of the 10 Destinations offered as a choice in the survey received favorable response -- over 30% of attendees interested in visting their destinations.
Europe led all destinations with a 67% interest rate.
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