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The public expo has been renamed.…the Outside Travel Expo - A World of Adventure
 
The name has been changed to simplify and clarify the purpose of the show and to help attract more of a high quality audience that is interested in adventure travel or engage in activities or active interests while on a trip.
 
Spotlight your destinations or services to 20,000 public attendees and 4,000 trade professionals with other tourism industry organizations including:
 
Destinations • Guides • Federal Land Agencies • Outfitters • Tourism Boards • Tour Operators • Apparel & Equipment Manufacturers

Click here for a complete exhibitor listing
 
Exhibit in a country, region or industry pavilion, providing targeted exposure:
 
• Adventure Racing (sponsored by the USARA) • Africa & Middle East (sponsored by the ATA and APTA) • Alaska • Asia • Australasia/South Pacific • Biking • Canada (sponsored by the Canadian Tourism Commission) • Caribbean (sponsored by the Caribbean Tourism Organization) • Central America • Climbing (sponsored by the American Hiking Society and C.L.I.M.B. for Kids) • Eco (sponsored by TIES) • Europe • Retail (sponsored by Moosejaw) • South America • Snow • U.S. Public Lands (sponsored by the US Forest Service and the Bureau of Land Management) • U.S. Regions (sponsored by the US Forest Service and the Bureau of Land Mgmt) • Water Sports (sponsored by DEMA and Scuba Tour)

Click here to view Interactive Floor Plan

 
New Expo Pavilions for 2004:
 
Mexico Pavilion • Health Pavilion • Hiking Pavilion • Snow Pavilion

Click here to view Interactive Floor Plan

 
Take advantage of increased exposure through a new major co-sponsor:
 
The Chicago Tribune is the leading newspaper in the Chicagoland market and is read by nearly 2 million people every day and close to 4 million people each week, all of whom have a demographic that mirrors the Travel Expo attendees. The Tribune is now increasing its' support and coverage in the following ways:
 
  • Official Expo Directory inserted in the Chicago Tribune - This Special Section will reach over 1 million readers and will also be distributed on site to all attendees.
  • Exhibitor booth package to include an ad in the Chicago Tribune -Exhibitors will receive a 2" x 1 column ad in the Official Expo Directory. Special rates will also be available for exhibitors and sponsors who wish to buy larger advertising space.
  • Additional Show Advertising Campaign - The Chicago Tribune has committed to supporting the Expo with extensive advertising, as well as editorial coverage of the Expo and all events.
  • www.chicagotribune.com links - The Chicago Tribune website, with over 1.3 million unique viewers each month, will be hot-linked to the Expo website and advertising will be done on the Chicago Tribune's website

To take advantage of this promotional opportunity the Chicago Tribune needs your company contact info and 50-word description ASAP! (Deadline is Friday January 16, 2004 5PM CST)

Please
click here to print off the necessary form and fax to 312-222-5719 Attn: K. McDonald-Tompkins  or email the information requested on the form to kmcdonald-tompkins@tribune.com.

Click Here for Chicago Tribune Reader Demographics
 

Additional exposure through new expanded Advertising Campaign in Outside Magazine:

Outside Magazine reaches nearly 2 million readers monthly and is America's leading active lifestyle magazine. Outside is now increasing its' support and coverage in the following ways.

  • Additional exposure in the magazine - Starting in the October issue, Outside will run multiple ads to promote the Travel Expo and IATOS World Congress.
  • Discounted Advertising Packages for Exhibitors and Sponsors - Exhibitors and Sponsors can increase their exposure by receiving discounted advertising rates in Outside magazine.
  • 1/12 page advertisement package - In the Premiere section of the Adventure Travel Directory for $400.00 to show participants. Details of the package to include:
     
    • Ad will be in the Outside Traveler Spring/Summer edition.
    • Ad will highlight company as an exhibitor in IATOS by placing them in a special section or using a "starburst" image.
    • This "image" will be included in standard ATD sections up until the show.

Cost-effective Standard 10’ x 10’ Exhibit packages have been expanded and now include:

  • Booth Decoration - Booth carpeting; 8' high back drape; 3' high side drape; 1 - six foot draped table; 2 folding chairs; one wastebasket; one standard 7" x 44" b/w organization ID sign.
  • Promotion - 2" x 1 column ad in Official Show Directory in Special Section of the Sunday Chicago Tribune • Organization web site link to Expo web site • Organization contact information and 15-20 word description listed on Expo web site • Special discounted advertising rates in the Tribune offered to exhibitors • Special discounted rates in Outside Magazine offered to exhibitors • Guest passes for exhibitors' clients.
  • Education - Free passes to the Outfitter Conference and the Tourism Board Conference; access to the World Congress general sessions at discounted registration fees.

    Click here for an Exhibit Space & Services Contract

    Click here for additional Promotional Opportunities

    Click here for an Exhibitor Badge Form
     

The new improvements and additions to the Outside Travel Expo ensure a successful show for 2004. Do not miss out on your opportunity to reach a highly qualified audience and increase your business opportunities. Join the rest of the tourism industry at the Outside Travel Expo.

For more information on Exhibiting, please contact
Jim Yarish at jyarish@msemgmt.com or at 203.622.7509
 

Click here for:
Exhibitor Kit  |  Exhibitor List  |  Floor Plan  
Exhibitor Contract  |  Badge Form
Promotional Opportunities 
Conference Programs
Public Seminar Schedule
| Visa Information



Mail: MSE Management, Inc.
50 Holly Hill Lane, Greenwich, CT 06830  
Phone: (877)60-IATOS
(203)622-7509
Fax: (203)622-6333     

E-mail: iatos@msemgmt.com