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IATOS 2004
Sustainable & Ecotourism Conference
Preliminary Schedule
Friday, February
20 ·
8:00am – 2:00pm |
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Special thanks to
TIES &
the
Rainforest Alliance for participating in the IATOS 2004
Sustainable & Ecotourism Conference Advisory Board and contributing to the development of the
program. |
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8:00am –8:45am |
Buffet
Breakfast
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8:45am –
9:00am |
Welcome/Opening
Despite the
economic downturn and continuing uncertainties in the tourism
industry, consumer demand for responsible and sustainable tourism
remains strong. This will give an overview of surveys from various
countries about what consumers want and how much they are willing to
pay.
SPEAKERS: Martha Honey,
The International Ecotourism Society
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9:00am –
9:55am |
Sustainable
Innovations and Best Practices
This session will review a number of socially and environmentally
responsible practices that are being used not only by ecolodges but,
increasingly, by hotel chains, tour operators, outfitters and other
sectors of the industry.
SPEAKERS: Kirk Hoessle,
Alaska Wildland Adventures;
Wolfgang Strasdas, Fachhochschule Eberswalde (University of Applied
Sciences); David Andersen, President, Andersen Group Architects, LTD;
Karen Lewis,
Lapa Rios
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10:00am –
10:55am |
How
to Effectively
Market Yourself as a Sustainable Tourism Company to the
Consumer
Understanding and using the travel press and Internet are
increasingly important. This session will cover the nuts and bolts
of how the travel press operates, what types of stories it covers,
and how best to utilize the media, as well as trends in Internet
usage and strategies for successful marketing.
SPEAKERS: Leslie
Weeden , Outside
Magazine;
Randy Curwen, Chicago Tribune; Anne Loehr, Eco Resorts; Chris Seek,
Solimar Marketing
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11:00am –
11:55am |
Traveler’s
Philanthropy: Getting The Traveler Involved
A number of
tourism businesses are becoming involved in philanthropy –
soliciting guest contributions to support community projects in host
counties. This session will look at the range of types of what is
being dubbed the “travelers philanthropy” movement and discuss why
such programs make good social and business sense.
SPEAKERS:
Martha Honey, Executive Director,
International Ecotourism Society; Kelly Bricker, Rivers Fiji/OARS; Miles Leher, Co-owner, Wet Feet Adventures; Courtenay
Rooks, Paria Spring Eco-Community
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12:00pm –
12:55pm |
Certification: How and Why?
This session will review where ‘green’ tourism certification is
today, the growth of programs in the Americas and elsewhere, and the
partnership effort by WTO, Rainforest Alliance, UNEP and TIES to
promote socially and environmentally responsible certification
programs and to harmonize the criteria being used.
SPEAKERS:
Ronald Sanabria, Rainforest Alliance;
Karen Lewis, Lapa Rios; Wolfgang Strasdas, Fachhochschule Eberswalde
(University of Applied Sciences); Martha Honey, Executive Director,
International Ecotourism Society
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1:00pm –
2:00pm |
Closing
Luncheon |
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Click Here to Register
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