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IATOS 2004 Tourism Board Conference
Preliminary
Schedule
Thursday, February 19
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8am – 5:30pm |
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Special thanks to
Visit Florida for participating in the IATOS 2004
Tourism Board Conference Advisory Board and contributing to the development of the
program.
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8:00am-8:45am |
Buffet
Breakfast
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8:45am-9:00am |
Welcome/Opening – A Template for Tourism Board Success
Today’s track
will help you produce an effective campaign on “outside tourism”
through a Tourism Board template and its four components, which will
be covered throughout the day.
SPEAKERS: Kerri Post, Vice
President of New Product Development, VISIT FLORIDA
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9:00am-10:30am |
Step
One: Developing
Partnerships & Strategic Relationships
It’s important
to know what the local tourism providers are experiencing with their
(and your!) visitors. This session will describe who you should
partner with and how to utilize the relationships to benefit both
parties. Case studies will be presented.
SPEAKERS: Jack Wert, Executive
Director, Greater Naples, Marco Island, Everglades CVB; Dave Littleton of Away.com; Kerri Post, Vice
President of New Product Development, VISIT FLORIDA
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10:45am-12:15pm |
Step
Two:
Conducting An Inventory of Your Destination
Before you can effectively market your destination and develop a
comprehensive catalogue of trips to increase visitation, you need to
know how to identify your assets. An inventory template and case
studies will be presented.
SPEAKERS: Harvey Campbell,
Executive Director of Columbia County Tourist Development Council;
Jack Wert, Executive Director, Greater Naples, Marco
Island, Everglades CVB; Susanne Hunt, Publications Editor, Bureau of
Historic Preservation, Division of Historical Resources, Florida
Department of State; Bob Garrison, Nature Tourism Planning
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12:30pm-1:45pm |
Luncheon: Outside Magazine Trip of the Year Awards
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2:00pm-3:30pm |
Step
Three:
Expanding Opportunities by Destination Marketing
Knowing your
partners and assets, you can begin expanding the perception and
awareness of your “outside” market to travelers. This session will
use case studies to show effective messaging and discuss the need
for measurability and methodology of tracking visitors to
destinations.
SPEAKERS: D.T. Minich,
Executive Director, Beaches of Fort Myers & Sanibel;
Harvey Campbell, Executive Director of Columbia County Tourist
Development Council; Kerri Post, Vice
President of New Product Development, VISIT FLORIDA
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3:45pm
– 5:15pm |
Step
Four: Ensuring
Sustainability for Long-Term Prosperity
Without
effective use of your resources, you’ll lose your “outside” market
and you risk future funding sources. This session will show how to
ensure sustainability through ethical travel.
SPEAKERS: D.T. Minich,
Executive Director, Beaches of Fort Myers & Sanibel;
Bonnie Holub, President, Bonnie Holub & Associates
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5:15pm-5:30pm |
Pulling
it All Together: Q&A/Wrap Up
Moderator:
Kerri Post, Vice President of New Product Development, VISIT FLORIDA |
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6:00pm-8:00pm |
Industry
Reception |
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Click Here to Register
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