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WEDNESDAY, JANUARY 19
12 to 2pm
–Trade Seminar – Discovering the
Caribbean
Presenters: Caribbean Tourism Organization;
Outside Magazine; Jamaica Tourist Board; Cayman Islands
Department of Tourism;
Bahamas Tourist Office
-
The Caribbean Tourism Organization sponsors a unique
session for travel agents, tour operators and media that
identifies the Top Destinations in the Caribbean, along
with travel writers from Outside magazine and select
tourism boards representing these destinations.
2 to3pm
–Trade Seminar
–
Developing
Sustainable Tourism Products to Meet Client Demands
Presenter:
Cristina Suhr – Marketing Specialist, Rainforest
Alliance
- The Rainforest Alliance is increasing the sustainable
tourism product supply that best suits travelers’ and
operators’ demands through strategic alliances with
local tour operators and its Best Management Practices
Training Program for suppliers in Latin America. This
program is benefiting small, medium and community-based
tourism businesses in several tropical destinations.
This presentation will also include information on how
RA works with certification programs in the Americas.
3 to 5pm –Trade Seminar –
Discovering the New Face of Adventure
Presenter: Shannon Stowell, Adventure Travel
Trade Association
- The Adventure Travel Trade Association
presents a two-hour workshop on how the adventure/active
niche market has expanded into general travel, and how
adventure operators are incorporating general travel
into their itineraries. You'll learn about the relaunch
of the "new" ATTA and how it intends to meet the needs
and interests of the adventure travel trade industry.

THURSDAY, JANUARY 20
12 to 2pm –Trade Seminar – Discovering Asia
Presenters:
Pacific Asia Travel Association; Hong Kong Tourism
Board; Nomadic Expeditions; Tourism Malaysia; Pacific
Delight Tours; World Experiences; Philippines Tourism
Board
- Pacific Asia Travel Association sponsors a unique
session for travel agents, tour operators and media that
identifies the Top Destinations in Asia, along with tour
operators and select tourism boards representing these
destinations.
2 to 3pm –Trade Seminar– Discovering Norwegian
Cruises
Presenter: Mark Aberman, Norwegian Cruise Lines
-
Norwegian Cruise Lines hosts an in-depth product seminar
for sales and travel agents on the latest offerings and
specials available.
3 to 5pm –Trade Seminar– Cutting-edge e-Marketing
& Sales Conversion Strategies
Presenter: Robert H. Hirsch, President,
Meridian7, Inc. and AdventureCentral.com
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Learn how successful tourism professionals are combining
effective website search engine optimization and link
building with effective design and sales-oriented
content for radically increased leads, record sales and
their best marketing return on investment ever.

FRIDAY, JANUARY 21
12 to 1pm –Trade and Public Seminar – Discovering
Chihuahua
Presenter:
Martha Varela, Mexico Tourism Board; Luis Felipe Valadez,
State of Chihuahua
- Mexico Tourism Board hosts an in-depth educational
seminar on the country's largest state, Chihuahua,
located along the north-central part of the U.S.-Mexico
border. Characterized by broad plains, rugged landscape
and a rich cultural and archaeological history,
Chihuahua offers plenty of exciting opportunities for
the intrepid explorer.
1 to 1:45pm –Trade Seminar – Trip of the Year
Awards
Presenter: Outside Magazine
-
Outside Magazine presents its second annual Trip of the
Year Awards to recognize unique and innovative efforts
in adventure travel.
1:45 to 2:15pm –Trade Seminar –
Mexico: Beyond Your Expectations Reception
Presenter: Monica Garcia, Mexico Tourism Board
- Mexico Tourism Board hosts a special reception for
travel agents and tour operators to showcase Mexico's
unique diversity of people and places.
2:15 to 3pm –Trade and Public Seminar –
Discovering Mexico
Presenter:
Martha Varela, Mexico Tourism Board; Wendy Hesketh,
AMTAVE
- Mexico Tourism Board hosts an in-depth educational
seminar on a country that is more than just Baja, Cancun
and Acapulco. From tropical rainforests to vast deserts,
tropical beaches to snow-covered volcanoes, Mexico
unites a multitude of indigenous cultures,
archaeological masterpieces, a rich history (and even
pre-history), and quaint villages, making the country a
perfect destination for today's adventure and ecotourist.
3 to 4:30pm –Trade Seminar –
Leading Brands of The Mark Travel Corporation
Presenters: Greg Ludwig – Market Maker, Funjet
Vacations; Penny Schultz – Business Development Manager,
United Vacations; Paul Jones – Business Development
Manager, Southwest Airlines Vacations
- Come learn what’s new with the best Vacation Companies
in Chicago: Funjet Vacations, Southwest Airlines
Vacations and United Vacations. Attend this informative
and entertaining session and learn about ways to
increase your agency’s profitability, new vacation
products and technology. Oh, and by the way … seminar
attendees will receive something very special.
5 to 6pm –Cultural Performances – Discovering
Mongolia
Presenter: Logan Smith, Nomadic Expeditions
- Nomadic Expeditions hosts a unique public performance of
a Mongolian contortionist and throat singer, showcasing
some of the Asian country’s cultural ambience.
6 to 7pm – Trade and Public Seminar – Discovering
River Cruising in Europe and Asia
Presenter: Mary Margaret Reuther, Viking River
Cruises
- Viking River Cruises provide unique and exotic river
cruises through Europe, Russia and China, allowing you
to explore the best destinations in the world from an
intimate perspective, spending your time being there,
not getting there. Learn about river cruising through an
informative presentation with beautiful images. |